What UTM fields are required?

Use source, medium, and campaign for a useful campaign URL. Term, content, and id are optional.

Does UTM Tools store URLs?

No. The MVP generates and checks links in your browser without accounts.

UTM Builder | UTM Tools

Quick answer: what UTM parameters should a campaign URL include?

A useful UTM URL normally includes utm_source, utm_medium, and utm_campaign. Use utm_content, utm_term, and utm_id only when they add reporting value.

Parameter	Use	Example
`utm_source`	Platform, sender, publication, or referrer.	`newsletter`
`utm_medium`	Channel type.	`email`
`utm_campaign`	Campaign or launch name.	`q3-launch`

Related tools

Bulk UTM Builder

Generate many tagged URLs from rows.

UTM Checker

Parse and validate existing campaign links.

Naming Convention Generator

Create consistent source, medium, and campaign tokens.

Google Analytics URL Builder

Build a GA4 campaign URL and see how each UTM field appears in reporting.

Common mistakes

Mixing paid-social, paidsocial, and social-paid for the same channel.
Tagging internal links and overwriting attribution.
Forgetting campaign names on email links.

Read the UTM source, medium, and campaign guide before standardizing a new campaign.

Last reviewed July 20, 2026.

Build clean UTM links without a spreadsheet mess.